strategic planning

The Awesome Adventure of Planning for the Year Ahead

Some of us relish this time of the year: strategic planning time. Like children anticipating and hoping for what may be under the tree on Christmas morning, we entrepreneurs look forward to the endless possibilities of the year ahead. For us,…
hurricane tornado crisis

Don’t Let Your Company’s Crisis Make You Run for Cover

During the course of the past few weeks we’ve heard and viewed a lot of information about hurricanes. As a born and bred Midwesterner who lived in the south several years ago, when hurricanes and tropical storms devastated homes, I was intrigued…
Rebecca Epperson

When Promotions Go Un“Bear”ably Wrong

Even the best of ideas can go south sometimes. Rebecca Epperson offered her insight in a recent Money Inc blog about what to do when a promotion goes terribly wrong.
News-Driven Topics

Capitalizing on News-Driven Topics Sets You Apart

Remember Super Bowl XLVII in 2013?  Like most, you probably don’t remember the opposing teams (Baltimore Ravens and San Francisco 49ers) or any details from the game (the 49ers won by the score of 34-31). Or even the halftime performer (Beyoncé).    But…

Every Great Strategy Starts with a Destination in Mind

In my previous blog post I “teased” the idea of changes coming from Chartwell Agency, and today, we officially launched those changes with new branding – including a new website and collateral – and an enhanced focus on our key service…
Enhancing the brand – it’s not just for clients anymore.

Enhancing the brand – it’s not just for clients anymore.

We take great pride and strides in ensuring we are listening to our clients (and potential clients) to understand their business challenges and developing strategic plans and implementing marketing tactics to address and exceed expectations…
Rebecca Epperson

Chartwell Agency’s Rebecca Epperson Named to Keith Country Day School Board of Trustees

ROCKFORD, IL (July 5, 2017) – Rebecca Epperson, President and CEO of Chartwell Agency, was recently named to the Board of Trustees of Keith Country Day School.   As a trustee, Epperson will help to advance the mission of the school…

Chartwell President Rebecca Epperson Joins YWCA Board

Rockford, Ill. (March 20, 2017) — Chartwell Agency Founder and President Rebecca Epperson was recently elected to a three-year term on the board of directors for the YWCA of Northwestern Illinois. The YWCA of Northwestern Illinois has…