Posts

differentiators
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Don’t silence your differentiators

It’s not often a commercial makes me laugh, rewind and encourage others to watch. That’s exactly what happened when I saw this ad for the Google Pixel 3, the company’s latest phone model. The ad features several shots of people trying…
logo
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Logo a-go-go

Do you have a new company or product, or is your current brand looking a little less than stellar? We have clients that come to us for a variety of design needs and often it is to develop or “fix” their brand image. Too often, a brand is…
marketing lessons
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Nike ad generates emotion and marketing lessons

Marketing has dominated headlines during the past week thanks to one ad by one major company: Nike. The company so easily recognized for its swoosh logo, “Just Do It” tagline, shoes and apparel dropped a bombshell of a commercial last…
Storytelling in Marketing
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Using Storytelling in your Marketing Efforts

Organizations that are winning the hearts and minds of their audience are the ones sharing compelling and useful stories in their advertising and marketing efforts. Storytelling in marketing is not a new concept, but it has become increasingly…
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The Importance of Print

In this day and age of increased consumption of information through digital media, the importance and relevance of print media always seems to be in question. As a multi-channel marketing firm, Chartwell is always looking at our client’s communications…
Wesley Willows

Chartwell Agency Oversees Direct Mail Campaign for Wesley Willows

ROCKFORD, IL (March 7, 2018) — Chartwell Agency will oversee the 2018 direct mail campaign for Wesley Willows in Rockford. Chartwell will manage the development, graphic design, production and distribution of direct mail pieces for both…
Ingenium Aerospace

Chartwell Agency Develops Paris Airshow Collateral and Signage for Ingenium Aerospace

Rockford, Ill. (September 11, 2017) — Chartwell Agency was hired by Ingenium Aerospace to create a brochure and creative signage for the company to stand out at this past summer’s Paris Airshow.   The brochure served as a…
NIVC/GVC

Chartwell Agency Develops New Advertising Campaign for Northern Illinois Vein Clinic and Gilvydis Vein Clinic

Rockford, Ill. (September 5, 2017) — Chartwell Agency recently created and launched a new advertising campaign “Get a Leg Up on Life” for Northern Illinois Vein Clinic and Gilvydis Vein Clinic, including television, print, radio…

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Rockford Bank & Trust