Posts

your message
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Plan on Sharing Your Message in New Ways

Recently, I was asked to speak to a history class about a play I am directing. Being a history buff, I enjoy any opportunity to share stories about earlier times and the parallels that can be drawn between then and now. However, this also was…
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Top Takeaways for Winning Marketing Plays

The Super Bowl is always a hot topic here at Chartwell. Not for what did or did not happen during the game but for the commercials. We’ll save the discussion of the halftime show for another time. We all have our favorites and the ones that…
target audience
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Target Audience: Make Sure You're Hitting the Bullseye

When marketing your organization, it’s important to have a strategy for your marketing audience – both who they are and where they’re located. The best approach is to have a multi-platform strategy that reaches your target audience on…
Accountability
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Accountability is Key to Any Organization

Accountability is the key to the health of any organization. According to Forbes, it helps strengthen culture, ensures ownership, builds trust, sets expectations, achieves common goals and helps define the mission. Recently, I was fortunate…
Do Research Right

Avoid the Rabbit Hole and Do Research Right

Your organization wants to promote an event but has no idea where to begin. Or maybe your company is moving into a new market area or launching a new marketing campaign and you want to see what your competitors have been doing. It’s time…