Following the development and launch of a new website, Wesley Willows then partnered with Chartwell Agency to create a proactive and attractive digital marketing campaign. The campaign was designed to enhance the number of qualified leads from the site and better target potential leads for the sales funnel by driving prospects to its new “virtual front door.”
Based on the online behaviors of Wesley Willows’ target market, digital advertising was identified as an effective way to present ads to the right individuals, at the right time. In addition to the highly-targeted nature of digital advertising, it also is highly trackable, which offers opportunities to monitor, adjust and measure results in real time.
Chartwell recommended a digital campaign strategy that geo-targeted prospects with three strategies –paid search/pay-per-click (PPC), display advertising, and Facebook newsfeed ads for two demographic and service area targets (independent and assisted living). The digital campaign repeatedly presented Wesley Willows’ brand and key differentiators to targets qualified by the digital profiles and behaviors they share with existing and ideal resident.