press releases
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Press Releases Are Still Alive and Well

The media landscape has changed a lot in recent years and the ways in which we share news has intensified and become more time consuming. Because of this, many businesses continue to rely solely on press releases to secure media coverage of…
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Give Your Organic PR Distribution a Boost!

At Chartwell Agency, we understand a thing or two about public relations, or “earned” media. Over the years, we’ve achieved PR results for our clients in leading local, regional, national and industry media outlets, using our winning combination…
Planning your news conference from beginning to end.
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Not “Fake News and White Lies” – Good PR Might Be Our Best Hope

In an era of fake news and white lies, the last thing people might think of to right the ship is good public relations. Often synonymous with “spin,” PR has gotten a bad rap. Olivia Pope’s sometimes questionable approach – and even more…
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Are Your Communications Integrated?

At  Chartwell Agency, we define a successful plan as one that employs a three-pronged approach involving a combination of earned, owned and paid opportunities. Like a three-legged stool, hitting from these three perspectives keeps your message…
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Public Relations is Building Trust in the Finance Industry

There are many things to take into consideration when choosing a financial institution. Do they offer user-friendly mobile banking? Will someone help me set up my automatic bill pay?  What are the fees? Do they offer special savings accounts…
Roll out the red carpet for award recognition.
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Roll out the red carpet for award recognition.

Last week, I had the pleasure of attending my very first  American Advertising Federation Northern Illinois  ADDY Awards ceremony, which honors the excellent advertising work produced by some of our most creative local organizations in northern…
Planning your news conference from beginning to end.
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Planning your news conference from beginning to end.

When your organization is launching a new product, event or initiative, a news conference may be the best way to share that news. A news conference, sometimes referred to as a press conference, is an event in which newsmakers invite the media…