target audience
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Target Audience: Make Sure You're Hitting the Bullseye

When marketing your organization, it’s important to have a strategy for your marketing audience – both who they are and where they’re located. The best approach is to have a multi-platform strategy that reaches your target audience on…
differentiators
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Don’t silence your differentiators

It’s not often a commercial makes me laugh, rewind and encourage others to watch. That’s exactly what happened when I saw this ad for the Google Pixel 3, the company’s latest phone model. The ad features several shots of people trying…
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The Power of Trade Shows – and the Power of a Creative Booth Draw

There are many factors that contribute to a company’s continued success. But what about a company that is dipping its toes into the deep end of a new landscape vertical or taking on a new suite of products and services?  Visibility…
logo
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Logo a-go-go

Do you have a new company or product, or is your current brand looking a little less than stellar? We have clients that come to us for a variety of design needs and often it is to develop or “fix” their brand image. Too often, a brand is…
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Chartwell Agency Completes Brand Update and New Website for Gilvydis Vein Clinic

Chartwell Agency recently completed a brand update and new website for Gilvydis Vein Clinic based in Geneva and Sycamore, IL. Gilvydis Vein Clinic provides innovative, nonsurgical treatments for patients suffering from painful and unsightly…
marketing lessons
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Nike ad generates emotion and marketing lessons

Marketing has dominated headlines during the past week thanks to one ad by one major company: Nike. The company so easily recognized for its swoosh logo, “Just Do It” tagline, shoes and apparel dropped a bombshell of a commercial last…
Storytelling in Marketing
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Using Storytelling in your Marketing Efforts

Organizations that are winning the hearts and minds of their audience are the ones sharing compelling and useful stories in their advertising and marketing efforts. Storytelling in marketing is not a new concept, but it has become increasingly…
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The Importance of Print

In this day and age of increased consumption of information through digital media, the importance and relevance of print media always seems to be in question. As a multi-channel marketing firm, Chartwell is always looking at our client’s communications…
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Chartwell Agency Hired by RAMP to Develop Brand, Strategy and Website for OnRAMP Curriculum & Training

Rockford, Ill. (August 6, 2018) — Chartwell Agency was hired by RAMP to assist with branding and strategy for its OnRAMP Curriculum & Training products, including comprehensive disability curriculum for Kindergarten through 12th Grade.…
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Healthcare and Color

Here at Chartwell Agency we have a strong focus on the Health Care industry. One area where we have a long relationship and seasoned expertise in is the independent and assisted living segment. As a designer, this segment presents a unique set…