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Top Takeaways for Winning Marketing Plays

The Super Bowl is always a hot topic here at Chartwell. Not for what did or did not happen during the game but for the commercials. We’ll save the discussion of the halftime show for another time. We all have our favorites and the ones that…
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Corporate Activism in Marketing – Civic Responsibility or Big Gamble?

There’s no doubt that brands today leverage an amazing amount of power. Their willingness to spend big dollars for the opportunity to present the public with their messages means they eat up a lot of our impression bandwidth. We click on…
marketing trends 2018
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Top Marketing Trends in 2018

At Chartwell Agency, we have the awesome privilege of working with some pretty amazing clients. And the clients we partnered with in 2018 are no exception. From health care to financial and education to professional services, we’ve been able…
target audience
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Target Audience: Make Sure You're Hitting the Bullseye

When marketing your organization, it’s important to have a strategy for your marketing audience – both who they are and where they’re located. The best approach is to have a multi-platform strategy that reaches your target audience on…
differentiators
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Don’t silence your differentiators

It’s not often a commercial makes me laugh, rewind and encourage others to watch. That’s exactly what happened when I saw this ad for the Google Pixel 3, the company’s latest phone model. The ad features several shots of people trying…
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The Power of Trade Shows – and the Power of a Creative Booth Draw

There are many factors that contribute to a company’s continued success. But what about a company that is dipping its toes into the deep end of a new landscape vertical or taking on a new suite of products and services?  Visibility…
logo
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Logo a-go-go

Do you have a new company or product, or is your current brand looking a little less than stellar? We have clients that come to us for a variety of design needs and often it is to develop or “fix” their brand image. Too often, a brand is…
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Chartwell Agency Completes Brand Update and New Website for Gilvydis Vein Clinic

Chartwell Agency recently completed a brand update and new website for Gilvydis Vein Clinic based in Geneva and Sycamore, IL. Gilvydis Vein Clinic provides innovative, nonsurgical treatments for patients suffering from painful and unsightly…
marketing lessons
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Nike ad generates emotion and marketing lessons

Marketing has dominated headlines during the past week thanks to one ad by one major company: Nike. The company so easily recognized for its swoosh logo, “Just Do It” tagline, shoes and apparel dropped a bombshell of a commercial last…
Storytelling in Marketing
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Using Storytelling in your Marketing Efforts

Organizations that are winning the hearts and minds of their audience are the ones sharing compelling and useful stories in their advertising and marketing efforts. Storytelling in marketing is not a new concept, but it has become increasingly…