Content is King
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Content Marketing: Quality Content is King

Content marketing has become an incredibly popular and effective marketing tactic for individuals and businesses alike, across all industries. Why? Because consumers are hungry for information, and they’re turning to search engines and social…
ROWE

Go with the ROWE

At Chartwell Agency, we are well-versed in the rapidly changing trends in communication. As a result, the integrated communications plans and strategies we develop for clients are very much considered “living” documents, and often change…
The 5 w’s of networking through associations.

The 5 w’s of networking through associations.

Eleven years ago, I participated in the American Bankers Association conference in Denver.  It was my first time at a trade show as a vendor, lobbying for visibility and the opportunity to professionally represent my company.  It was a five-day…
Marketing Puzzle
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The puzzle of communications.

I think one of the greatest lessons I have learned as a creative is that what I do for a living is more than making things look good. It goes way beyond the subjective realm of aesthetics. It’s all very well to make something visually attractive…
You are Your Own Brand
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Shaping a personal brand.

Branding is the art of shaping a perception – helping others think, know and feel something. We’re used to associating brands with companies, but the importance of personal branding is a relatively new concept. While big names like Oprah…
Enhancing the brand – it’s not just for clients anymore.

Enhancing the brand – it’s not just for clients anymore.

We take great pride and strides in ensuring we are listening to our clients (and potential clients) to understand their business challenges and developing strategic plans and implementing marketing tactics to address and exceed expectations…
Roll out the red carpet for award recognition.
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Roll out the red carpet for award recognition.

Last week, I had the pleasure of attending my very first  American Advertising Federation Northern Illinois  ADDY Awards ceremony, which honors the excellent advertising work produced by some of our most creative local organizations in northern…
Want to improve your company’s internal communications? Do this.
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Want to improve your company’s internal communications? Do this.

Whether it’s developing an  integrated marketing campaign  or  pitching a story to the media , we work with our  clients  every day to help build brand awareness and drive sales by successfully reaching external audiences.  Chartwell…
Help! I don’t have time to be “social” on my social media pages.
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Help! I don’t have time to be “social” on my social media pages.

While it is without a doubt one of today’s most powerful marketing tools, social media can also be among the most taxing. Businesses and organizations of all sizes are constantly working to maximize the benefit of their social media accounts…
Planning your news conference from beginning to end.
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Planning your news conference from beginning to end.

When your organization is launching a new product, event or initiative, a news conference may be the best way to share that news. A news conference, sometimes referred to as a press conference, is an event in which newsmakers invite the media…