hurricane tornado crisis
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Don’t Let Your Company’s Crisis Make You Run for Cover

During the course of the past few weeks we’ve heard and viewed a lot of information about hurricanes. As a born and bred Midwesterner who lived in the south several years ago, when hurricanes and tropical storms devastated homes, I was intrigued…
marketing lessons
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Nike ad generates emotion and marketing lessons

Marketing has dominated headlines during the past week thanks to one ad by one major company: Nike. The company so easily recognized for its swoosh logo, “Just Do It” tagline, shoes and apparel dropped a bombshell of a commercial last…
press releases
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Press Releases Are Still Alive and Well

The media landscape has changed a lot in recent years and the ways in which we share news has intensified and become more time consuming. Because of this, many businesses continue to rely solely on press releases to secure media coverage of…
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Give Your Organic PR Distribution a Boost!

At Chartwell Agency, we understand a thing or two about public relations, or “earned” media. Over the years, we’ve achieved PR results for our clients in leading local, regional, national and industry media outlets, using our winning combination…
Storytelling in Marketing
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Using Storytelling in your Marketing Efforts

Organizations that are winning the hearts and minds of their audience are the ones sharing compelling and useful stories in their advertising and marketing efforts. Storytelling in marketing is not a new concept, but it has become increasingly…
Onboarding Loyalty
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OnBoarding Loyalty – Experience Matters

Financial institutions spend more money acquiring new customers and members than they do marketing to their current clientele. According to 1st Financial Training Services, a front-line training organization for banks and credit unions, it costs…
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The Importance of Print

In this day and age of increased consumption of information through digital media, the importance and relevance of print media always seems to be in question. As a multi-channel marketing firm, Chartwell is always looking at our client’s communications…
Do Research Right

Avoid the Rabbit Hole and Do Research Right

Your organization wants to promote an event but has no idea where to begin. Or maybe your company is moving into a new market area or launching a new marketing campaign and you want to see what your competitors have been doing. It’s time…
Planning your news conference from beginning to end.
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Not “Fake News and White Lies” – Good PR Might Be Our Best Hope

In an era of fake news and white lies, the last thing people might think of to right the ship is good public relations. Often synonymous with “spin,” PR has gotten a bad rap. Olivia Pope’s sometimes questionable approach – and even more…
News-Driven Topics
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Capitalizing on News-Driven Topics Sets You Apart

Remember Super Bowl XLVII in 2013?  Like most, you probably don’t remember the opposing teams (Baltimore Ravens and San Francisco 49ers) or any details from the game (the 49ers won by the score of 34-31). Or even the halftime performer (Beyoncé).    But…