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Press Releases Need Style – and Thought

When your organization has news to share or an announcement to make, a press release is the natural way – and still a useful way – to do that.

2019 Design Trends

Ring out the old and bring in the new… or is it everything old is new again? Regardless it’s a brand-new year and a fresh start. It’s always an exciting time for designers because we get to see the predictions of what the hot new trends for the year may be.
Digital wave
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Ride the Digital Wave in 2019

There is a lot to be excited about in the world of communications as we head into 2019. Like any other industry, the marketing and PR field saw lots of exciting trends in 2018 and even more strategies fueled by our friend (and sometimes foe)…
marketing trends 2018
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Top Marketing Trends in 2018

At Chartwell Agency, we have the awesome privilege of working with some pretty amazing clients. And the clients we partnered with in 2018 are no exception. From health care to financial and education to professional services, we’ve been able…
target audience
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Target Audience: Make Sure You're Hitting the Bullseye

When marketing your organization, it’s important to have a strategy for your marketing audience – both who they are and where they’re located. The best approach is to have a multi-platform strategy that reaches your target audience on…
repurposing

Repurposing Content – Working Smarter, Not Harder, for your Content Strategy

Writing good content is a lot like making Thanksgiving dinner. It’s a lot of effort to prepare a good content “meal.” Then, just like that, it’s consumed by your guests in record time. Oh, and they’ll be hungry for more before you…
strategic planning
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The Awesome Adventure of Planning for the Year Ahead

Some of us relish this time of the year: strategic planning time. Like children anticipating and hoping for what may be under the tree on Christmas morning, we entrepreneurs look forward to the endless possibilities of the year ahead. For us,…
differentiators
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Don’t silence your differentiators

It’s not often a commercial makes me laugh, rewind and encourage others to watch. That’s exactly what happened when I saw this ad for the Google Pixel 3, the company’s latest phone model. The ad features several shots of people trying…
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Don’t Be Spooked by Adding PR To Your Budget

Are you in budget mode? Getting ready to determine how you are going to allocate your 2019 marketing dollars? Don’t let the dollar signs scare you away from planning a spooktacular year ahead filled with spellbinding marketing campaigns and…
message map

Chart Your Companies’ Course with a Message Map

A strong, shared vision and corresponding message is critical to any long-term efforts to establish and build your organization’s brand, overall reputation and general awareness. Many organizations struggle to ensure employees know how to…