Entries by Melissa Westphal


Don’t silence your differentiators

It’s not often a commercial makes me laugh, rewind and encourage others to watch. That’s exactly what happened when I saw this ad for the Google Pixel 3, the company’s latest phone model. The ad features several shots of people trying to squeeze in together to take selfies and the common problem of everyone not […]


Nike ad generates emotion and marketing lessons

Marketing has dominated headlines during the past week thanks to one ad by one major company: Nike. The company so easily recognized for its swoosh logo, “Just Do It” tagline, shoes and apparel dropped a bombshell of a commercial last week narrated by controversial NFL star Colin Kaepernick. In a Facebook post, Adweek dubbed it, […]


Writing: Do It with Style

A few months back, our Office Manager Elizabeth Lazdins emailed me to say our Associated Press Stylebook online subscription was live and ready to be used. The word geek in me was tremendously excited. I quickly added the link to my website favorites and reference the site almost every day. In my former life as […]

Be Prepared by Celebrating Awareness

Most of you likely have family members or friends who are nurses or teachers, and this week is a big time of recognition for them. Facebook or a similar social media platform likely alerted you to the fact that it’s  National Nurses Week  (May 6-12) and that Tuesday was  Teacher Appreciation Day. There are millions […]


Roll out the red carpet for award recognition.

Last week, I had the pleasure of attending my very first  American Advertising Federation Northern Illinois  ADDY Awards ceremony, which honors the excellent advertising work produced by some of our most creative local organizations in northern Illinois. Chartwell Agency took home one gold, two silver and four bronze awards for our work with such organizations […]