Entries by Melissa Westphal

Be Mindful of Marketing with Consistency

Good content is the foundation of good marketing, whether that’s messaging for an advertising campaign or a blog for your website.  Creating content means that most of us in the industry spend a lot of time writing and editing. One of my pet peeves – and tell me if you agree – when editing content is lack of consistency.  I’ve written before about my affinity, as […]

Create Content That Matters

On Monday, my social media feeds were dominated with friends and celebrities sharing stories about the death of actor Luke Perry.   Perry, famous for playing Dylan McKay on the popular 1990s TV show “Beverly Hills, 90210,” had what was described as a “massive” stroke last week. With the heartthrob looks of James Dean and a mega star power, he was unforgettable for […]

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Don’t silence your differentiators

It’s not often a commercial makes me laugh, rewind and encourage others to watch. That’s exactly what happened when I saw this ad for the Google Pixel 3, the company’s latest phone model. The ad features several shots of people trying to squeeze in together to take selfies and the common problem of everyone not […]

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Nike ad generates emotion and marketing lessons

Marketing has dominated headlines during the past week thanks to one ad by one major company: Nike. The company so easily recognized for its swoosh logo, “Just Do It” tagline, shoes and apparel dropped a bombshell of a commercial last week narrated by controversial NFL star Colin Kaepernick. In a Facebook post, Adweek dubbed it, […]

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Writing: Do It with Style

A few months back, our Office Manager Elizabeth Lazdins emailed me to say our Associated Press Stylebook online subscription was live and ready to be used. The word geek in me was tremendously excited. I quickly added the link to my website favorites and reference the site almost every day. In my former life as […]

Be Prepared by Celebrating Awareness

Most of you likely have family members or friends who are nurses or teachers, and this week is a big time of recognition for them. Facebook or a similar social media platform likely alerted you to the fact that it’s  National Nurses Week  (May 6-12) and that Tuesday was  Teacher Appreciation Day. There are millions […]

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Roll out the red carpet for award recognition.

Last week, I had the pleasure of attending my very first  American Advertising Federation Northern Illinois  ADDY Awards ceremony, which honors the excellent advertising work produced by some of our most creative local organizations in northern Illinois. Chartwell Agency took home one gold, two silver and four bronze awards for our work with such organizations […]