Entries by Karli Smith

Chart Your Companies’ Course with a Message Map

A strong, shared vision and corresponding message is critical to any long-term efforts to establish and build your organization’s brand, overall reputation and general awareness. Many organizations struggle to ensure employees know how to speak about the company and that they are sharing consistent information. A message map can help organizations with this challenge. A […]

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Using Storytelling in your Marketing Efforts

Organizations that are winning the hearts and minds of their audience are the ones sharing compelling and useful stories in their advertising and marketing efforts. Storytelling in marketing is not a new concept, but it has become increasingly important as we continue to get the majority of our information from social media and through digital […]

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Are Your Communications Integrated?

At  Chartwell Agency, we define a successful plan as one that employs a three-pronged approach involving a combination of earned, owned and paid opportunities. Like a three-legged stool, hitting from these three perspectives keeps your message sturdy, sound, reliable – and visible. By focusing your efforts in these three areas, you will also build awareness […]

Go with the ROWE

At Chartwell Agency, we are well-versed in the rapidly changing trends in communication. As a result, the integrated communications plans and strategies we develop for clients are very much considered “living” documents, and often change to reflect current and emerging trends.  In Chartwell’s world, the only thing that remains constant is change. With constant changes […]

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Planning your news conference from beginning to end.

When your organization is launching a new product, event or initiative, a news conference may be the best way to share that news. A news conference, sometimes referred to as a press conference, is an event in which newsmakers invite the media to hear them speak on a specific topic or announcement and then allows […]