Be Mindful of Marketing with Consistency

Good content is the foundation of good marketing, whether that’s messaging for an advertising campaign or a blog for your website.  Creating content means that most of us in the industry spend a lot of time writing and editing. One…

Say Cheese!

Corporate Headshots are one of those business necessities. They help us put a face to a name and create the human connection. They are a key element in your brand, along with the rest of your marketing, that create the correct tone and image…
launching marketing campaign
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Five Strategies for Launching your Marketing Campaign

A marketing campaign is a specific strategy designed to meet a specific marketing goal. In some cases, campaigns are developed for broader initiatives such as driving more sales. Sometimes they are developed for narrower purposes such as building…
Advertising
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Advertising Tips to Help You Hit the Ground Running

Every day I work with organizations to help reach their target audiences through a variety of marketing and public relations initiatives. From strategic planning to pitching story ideas to the media and from heading up a website…