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Corporate Activism in Marketing – Civic Responsibility or Big Gamble?

There’s no doubt that brands today leverage an amazing amount of power. Their willingness to spend big dollars for the opportunity to present the public with their messages means they eat up a lot of our impression bandwidth. We click on…

Distracted by Tech? Be Purposeful About Focus

With the New Year already in full swing, so, too, are the numerous invitations for networking lunches and dinners. It’s an expected part of any business person’s life to attend these events, and, at times, they can get monotonous. But they…
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Press Releases Need Style – and Thought

When your organization has news to share or an announcement to make, a press release is the natural way – and still a useful way – to do that.

2019 Design Trends

Ring out the old and bring in the new… or is it everything old is new again? Regardless it’s a brand-new year and a fresh start. It’s always an exciting time for designers because we get to see the predictions of what the hot new trends for the year may be.