repurposing

Repurposing Content – Working Smarter, Not Harder, for your Content Strategy

Writing good content is a lot like making Thanksgiving dinner. It’s a lot of effort to prepare a good content “meal.” Then, just like that, it’s consumed by your guests in record time. Oh, and they’ll be hungry for more before you…
strategic planning
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The Awesome Adventure of Planning for the Year Ahead

Some of us relish this time of the year: strategic planning time. Like children anticipating and hoping for what may be under the tree on Christmas morning, we entrepreneurs look forward to the endless possibilities of the year ahead. For us,…
differentiators
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Don’t silence your differentiators

It’s not often a commercial makes me laugh, rewind and encourage others to watch. That’s exactly what happened when I saw this ad for the Google Pixel 3, the company’s latest phone model. The ad features several shots of people trying…