Tag Archive for: Karli Smith
Marketing Strategies to Curb the Candy Hangover
Blog, Marketing, VlogTrick or treat! It’s time again for my annual Halloween-themed blog. I have talked about how you can sweeten up your marketing strategies using popular Halloween candy as examples, how your plan can die in its tracks using horror movie analogies and how you can dress up your marketing ideas using costumes as a theme.
Media Meet & Greets: Seize the Opportunity
Blog, Public Relations
Industry conferences and trade shows are back in full swing after a pause due to the COVID-19 pandemic. Many organizations are just starting to send team members back to events this fall as the heavy event season kicks off.
Conferences are…
Tell Patient Stories in Your Healthcare Marketing
Blog, Healthcare, Healthcare Public Relations, Healthcare Social Media
Storytelling is powerful in any type of marketing and sharing stories in healthcare marketing will strengthen your visibility and reputation. Sharing stories and testimonials from patients* or family members – or friends of patients – can…
Content is NOT One and Done: Leveraging Marketing Content
Blog, Digital Media, Marketing, Social Media
We all know people get their information in many ways, so when you develop a piece of content whether it’s a blog, customer story, white paper or something else, it’s important to use multiple outlets to share the information with your…
Healthcare Marketing Plans: Five Essentials
Blog, Branding, Digital Media, Healthcare, Healthcare Branding, Healthcare Digital Marketing, Healthcare Reputation Management, Healthcare Social Media, Marketing, Social Media
While healthcare marketing is unique and can be challenging, the key strategies organizations should consider in their healthcare marketing plans are much like other industries and there are several basics that all healthcare organizations…
A Few of My Favorite Things About a Career in Marketing
Blog, Marketing, Public Relations
A career in marketing is fun and exciting. Each day brings a new project, interaction, and challenge. In the spirit of the season, I am sharing a few of my favorite things about working in the marketing field.
Seeing Your Ideas Come…
Public Relations Myths and the Real Strategies Behind Them
Blog, Public Relations, Video Production, Vlog
https://youtu.be/Br2t5KTwXJ8
When I started at Chartwell Agency, I had no experience working for a public relations and marketing agency. My knowledge of public relations came from television with limited exposure at work. This created…
Dress Up Your Marketing Strategy for Halloween
Blog, Marketing
Well, it wouldn’t be October if I didn’t write a Halloween themed blog. I had such a sweet time writing “If Your Marketing Strategies Were Halloween Candy,” and a killer time drafting, “Is Your Marketing Plan Straight Out of a Horror…
Get Social: Tips for a Successful Social Media Strategy
Blog, Social Media
According to HubSpot’s annual, State of Marketing Report 2021, “the No. 1 way companies are approaching marketing is social media, suggesting that personalized marketing and conversational marketing is the preferred approach.” And according…
Six Telehealth Marketing Tips
Blog, Digital Media, Healthcare, Healthcare Digital Marketing, Healthcare Social Media, Healthcare Website Design, Social Media, Website Design
Over the last year healthcare organizations have had to either fast track a telehealth strategy and implementation or enhance an existing offering to continue to offer services in a safe manner and continue to meet the needs of patients. As…