The season of giving is upon us, which means now is a great time for businesses to create a positive impact on the communities they serve. Incorporating a giving back component into an organization’s marketing plan (and budget) will demonstrate to customers, business prospects and employees that it is socially responsible.
There are quite a few ways for businesses to get involved in giving back this holiday season – while continuing to conduct business and increase brand awareness at the same time – a win-win-win. Here are some things to consider implementing this season of giving:
Participate in #GivingTuesday: Held annually on the Tuesday after Black Friday and Cyber Monday, #GivingTuesday is a global movement that kicks off the charitable season using social media as its communication platform. Partner with an organization you already support and offer a company match for every dollar donated on #GivingTuesday (up to a predetermined amount) for more impact. The buzz and excitement around the match will also increase company brand awareness and visibility.
Encourage employees to volunteer their time and talent during working hours: Time is of value, especially to organizations that rely on volunteers to support their mission. Inspire team members to take time during the working day and volunteer to help feed the homeless, read with students at an after-school literacy program, or help clean up litter in neighborhoods and parks.
Volunteering contributes to building a more effective team through team work and can help employees become strong brand ambassadors.
Start a donation drive: Partner with a local charity and start a collection drive. Agree to be an authorized “drop off” location to collect non-perishable food, clothing or other items that are vital to helping serve individuals and families in need. Driving foot traffic to your business increases brand awareness and shows community support.
Start a workplace giving campaign: Workplace giving provides an opportunity for employees to donate regularly to charities through automatic payroll deduction. Individuals are more likely to donate if they are given the choice to support who they want. As a result, bring in representatives from area non-profits to talk about what they are doing to positively impact the community and empower your employees to choose who they want to support.
Workplace giving builds a sense of community in the workplace and further enhances the strong brand ambassadors of your employees.
Give back to your employees: Treat them well, pay them well and thank them on a regular basis. A happy employee is a more productive employee and will contribute to improved company image, reputation and public perception.
Giving back will not only create positive change in your community, but also within your own organization. If you need help identifying and implementing giving back – and other marketing – initiatives, connect with Chartwell Agency.
-Catherine Povalitis, Director