It’s not them. It’s you (your brand).
What do you do if you feel you have tried everything to connect to your customer and they still aren’t interested? How do you make them like you? It’s them, right, not you?
Maybe . . .
People relate to people not brands per se. They connect to the emotional and aspirational side of a brand or product. The personality – that’s what creates the connection.
So, this Valentine’s Day it’s time to look into the heart of the issue and see how one can reconnect with their customer.
Find Your Match
Do you know your customer compatibility? You could be trying to connect with the absolutely wrong person. Define who you are and be honest about what you have to offer and what makes you different. This will attract the customer you are looking for and you’ll have a much easier time connecting to them and building a relationship.
Listen
What’s the cornerstone of any relationship? Communication. What’s the key to communication? Being a good listener. So maybe the first thing you need to do is stop talking so much about yourself and listen to what your customer is saying. Only then will you learn what the conversation needs to be about.
Tell a Story
Nothing breaks the ice like a good anecdote. We all have personal ones we use to engage new people. So should your brand. People create emotional bonds through connected experiences, and if your brand can do that, you’ve likely created a lifelong customer. Let them know you know them and they in turn will know you. It’s all about relatability.
Be Authentic
Who are you? If you don’t know, then it’s time to find out. You need to find your brand’s voice. What do you do? What do you stand for? What can your audience expect from you? These are the things you need to ask yourself and once you have defined them, follow through with them in your messaging, your actions and your customers’ experiences. Steer clear of creating mixed messages that try to be everything to everyone. It’s a real turn off.
Want to better connect with your customers? We invite you to call on Chartwell Agency to help you make the right connections with all your marketing needs.
