Are you considering a new website, but not sure if now is the right time? You’re not alone. Knowing when to make an investment in website redesign can be overwhelming and intimidating. However, it is essential to remember why your website exists: to serve the needs of your key audience. First impressions are important, and your website is the “front door” to your organization.

Trust me, at Chartwell Agency, we get it. Our agency recently completed a total website redesign, and it was the best thing we could have done for ourselves and our current and prospective clients. The Chartwell Agency website now defines our brand’s personality, and clearly tells who we are and what we do.  We’ve also created, redesigned or simply enhanced websites for dozens of organizations as well. We would love to help you experience this same success for your company or organization.

Here are four quick (but critical) questions to ask yourself when considering a new website:

Is your website content current, relevant, and written with a specific audience in mind? When left untouched for too long, website content can get moldy and stale. Fresh content is key to driving and retaining website visitors. Create content that adds value and remove the stuff that doesn’t.

Is your website optimized with the right keywords? If you’ve heard it once, you’ve heard it a million times – SEO, or search engine optimization, is critical. If people do a search for you and you don’t show up, they’re not going to go to your website. A new website will feature strategic keyword placement, fresh content with on-site linking, alt and title tagging, and the latest search engine optimization techniques that will ensure your website shows up on search engines.

Does your website give a good first impression about your company or organization? If your website doesn’t impress you, it’s probably not going to engage visitors either. It should make you look good – no, great – and portray you as an established and impressive online presence. A new website combines the elements of design and functionality, to create a positive experience for visitors.

Is your website conducive to all mobile devices? Last, but certainly not least, your website needs to look great and function properly on mobile devices like smartphones and tablets. There is nothing more frustrating than visiting a website on your phone and finding yourself unable to click on a phone number or read the content on a webpage. Your new website will feature responsive design, allowing visitors to experience your brand and website on any device they choose.

Did you answer “no” to any of these questions? If so, now may be the right time to consider a new website for your company or organization. It is an investment in your brand and in your commitment to your customers. At Chartwell Agency, we’ll manage the entire website redesign process, start to finish. The end result? A beautiful, responsive website that you can be proud of, will drive attention to your organizations, and that your visitors will love.