We know that increasing patient volume, growing your market share and anticipating the changing needs of an aging population – as well as the impact of the millennial population – are all opportunities you face each day. Chartwell Agency, an integrated communications firm with a depth of expertise in health care, offers five service lines to develop and implement communication strategies that meet and exceed your business goals. We understand the challenges facing health care and have worked with a variety of clients in the industry, from large, vertically-integrated health systems to independent specialty practices.
Strategic Facilitation and Training
Whether you are a single-location clinic or a large system with multiple facilities, a clear strategy is the foundation of success. We help you define business goals and diagnose your specific challenges by facilitating internal discussions and providing recommendations with strategic facilitation. With those goals defined, our training sessions then develop your most valuable communications resource – your people.
- Strategic Planning Retreats
- Executive Visioning Sessions
- Message and Media Training
- Conflict in Communication Training
- Communication Skills for Managers
Health care providers need to be seen as innovators, educators and information resources for the communities they serve. Chartwell establishes relationships with local, regional, national and trade media outlets to enhance the health of your organization’s visibility. We also work to enhance your strategic outreach efforts with partnerships and sponsorships.
- PR Strategy and Implementation
- Competitive Media Analysis
- Community Relations Strategy
- Strategic Outreach
- Crisis Management
Whether you need to update messaging or need a complete brand overhaul, Chartwell Agency has the experience and creativity to develop a treatment plan to manage all facets of your health care marketing. We understand the diverse audiences of health care and the need to establish a brand and build volume for small specialty clinics and large systems.
- Market Research and Analysis
- Digital Advertising and Websites
- Marketing Campaigns
- Advertising Strategy and Placement
- Logo and Brand Package Development
Social media is about more than your Facebook page. Effective social media strategy drives search engine optimization (SEO), serves as a hub for your online presence and allows you to interact directly with patients, families and influencers. We can help you reach beyond the exam room and connect with your patients on their terms, on the right platform, with the right message, at the right time.
- Digital Reputation Analysis
- Social Media Platform Strategy
- Management of Platforms
- Social Media Advertising Strategy
Developing opportunities for your providers to reach out into the community is key to any health care organization’s communications strategy. From press conferences to community expos, industry conferences to fundraising galas, we have the expertise to connect to your key audiences, coordinate every detail and manage your event so that your organization shines.
- Speaker Bureau Development
- Press Conferences and Media Events
- Trade Show Services and Seminars
- Community and Fundraising Events
Chartwell Agency’s team of communications strategists has significant experience in health care and proven approaches to meet the outcomes clients seek. Here are just a few of the successful projects and partnerships we’ve managed.
OSF Saint Anthony Medical Center
We developed OSF Saint Anthony Medical Center’s “A Higher Power of Health” campaign that leveraged the organization’s key differentiator as a faith-based organization. The campaign was scalable and flexible to integrate into traditional and digital mediums and touted the medical center as the region’s health care provider of choice.
Rockford Spine Center
Chartwell positioned Rockford Spine Center in publications such as Becker’s Spine Review and Spine Health, designed print ads, earned individual recognition for each of the practice’s spine surgeons, coordinated outreach events to regional referring providers, developed digital campaigns, concepted and produced television commercials, and developed overall awareness of the practice with referring physicians and patients.
Chartwell Agency managed a comprehensive public relations strategy for Impact Advisors, a health care information technology consulting firm. Chartwell has earned enhanced visibility in front of health care IT professionals and C-level executives, positioned members of its team as industry experts, and enhanced the organization’s reputation as an outstanding place to work.
Mapleglen Care Center
Chartwell Agency worked with Mapleglen Care Center to help develop a brand, philosophy and business plan in support of its application in a highly-competitive process to be selected as one of only two medical marijuana dispensaries in the 16th district in Illinois. Once selected, Chartwell Agency then assisted with creating marketing and outreach collateral; developing a website and social media presence; and earning significant media coverage to establish Mapleglen as a thought leader on the topic of medical marijuana.
Southwest Health Center
Chartwell Agency worked with Southwest Health Center based in Platteville, Wisconsin to oversee a proactive, consistent and grassroots implementation of outreach and media activities to raise the profile of its “Heart of the Community” campaign. The goal was to solidify the organization’s leadership about the health of the area and the result was a sold-out event with hundreds of attendees at the grand finale event.
Chartwell Agency has assisted theFranaGroup, a Rockford-based health care consulting firm that provides solutions to Federally Qualified Health Centers, with its marketing, public relations and event needs. Chartwell has overseen logistics for its annual scholarship event, developed its website, and created campaigns to celebrate organizational and client success milestones.
Black River Memorial Hospital
Chartwell Agency developed and presented executive communications and a training program for the Black River Memorial Hospital leadership team to enhance the senior leadership’s presentation skills and capabilities.
OrthoIllinois (formerly Rockford Orthopedic Associates) hired Chartwell Agency to provide direction and manage the public relations efforts for its acquisition of Crystal Lake Orthopedics. We developed cohesive messaging, created the media relations materials and oversaw the announcement and surrounding media relations activities.
Chartwell Agency partnered with the Scottsdale Institute, a not-for-profit membership organization consisting of prominent health care institutions to facilitate a strategic conversation about the organization’s brand, develop detailed brand messaging and produce an integrated communications plan.
For a full list of our clients, including all our health care clients, please click here. To learn more about Chartwell Agency, our capabilities and our portfolio of success creating and implementing communication strategies for our health care clients, please contact us today