The 100 Men Who Cook event is the primary fundraiser and awareness-builder for The Literacy Council, a non-profit organization that provides free reading, writing and English-language services to adults. Chartwell Agency took over the management and planning, re-energized volunteers and participants and brought new ideas to the event which had been dropping in attendance and revenue for the previous several years.
Cooking up support at a community fundraiser.
100 Men Who Cook
The 100 Men Who Cook event had close to a twenty-year history as the primary fundraiser and awareness builder for The Literacy Council, a non-profit organization that provides free reading, writing and English-language services to adults. Chartwell Agency took over the management and planning of the event, re-energized volunteers and participants and brought new ideas to an event which had been dropping in attendance and revenue for previous several years. Chartwell combined the event with a raffle, creating the "100 Men Who Cook/3 Vehicle Raffle" event. The culinary entertainment event consisted of more than 100 local chefs creating dishes to be sampled by event guests, and a raffle of three vehicles that raised a significant amount of money for The Literacy Council.
Chartwell Agency successfully organized and managed the 100 Men Who Cook and 3 Vehicle Raffle events for three consecutive years and provided general oversight and management of the event committees, ran monthly committee and sub-committee meetings and coordinated event logistics. The event represented significant logistical challenges, including identifying a venue with appropriate capacity; securing the donation of nearly 30 refrigerators, ovens and roasters for the chefs at the event; organizing supplies for each cooking station, including plates, bowls, silverware, gloves, hats, aprons and cleanup equipment; and coordinating with the Health Department to ensure health codes were properly met. Chartwell managed the recruitment of close to 100 volunteers to efficiently set up, managed, and tear down the event.
In addition to event planning, Chartwell managed all media relations leading up to the event, securing “vignettes” with local TV stations that included chef interviews and cooking demonstrations, media articles announcing chef and event news. Chartwell secured media sponsorships from print, TV and radio, which guaranteed a set amount of PSAs created and run leading up to the event.
Three Vehicle Raffle
Chartwell began working at least six to eight months ahead of the event to secure vehicles from three local dealerships for the raffle based on cost and appeal. After the vehicles were selected, Chartwell worked with both Winnebago and Boone counties to secure a raffle license in each county. The team then. coordinated the design and printing of approximately 6,500 raffle tickets to be sold, which included advertisements from local businesses (an additional revenue source).
Chartwell was responsible for the set-up of the vehicles the day before the 100 Men Who Cook event, as well as the logistics of selecting the raffle winners that night. Our team acted as a liaison with local media to secure sponsorships that included live remotes at the participating dealerships, PSAs and other media interviews. It was our responsibility to coordinate getting the vehicles to the appropriate dealerships for each live remote, provide talking points to The Literacy Council and media and to record the interviews for each sponsor. Chartwell promoted and secured a number of local retailers to sell raffle tickets to the general public, including grocery stores, banks, and salons.
Each year that Chartwell managed the 100 Men Who Cook/3 Vehicle Raffle, the event sold out to a crowd of more than 600 attendees, 125+ chefs and 80 volunteers. It is a largely popular event, with some local chefs participating now for more than 20 years. Chartwell successfully organized and managed the 100 Men Who Cook and 3 Vehicle Raffle events for three consecutive years. It continues to be the Literacy Council’s largest fundraiser.