Chartwell Insights

As an entrepreneur with a company that has been blessed with tremendous growth for the 15 years we’ve been in business, I still find it daunting to find the next best hire. While HR professionals may provide you a screening process or online job sites may be able to reach out to a larger audience, trying to identify the right person with the right skill set – and as importantly, the right fit for our culture – is more important than landing the next big customer.

The most effective stories connect with us in a memorable way. 

Think about your favorite book, one you’ve read more than once or continue to reference in casual conversation. What about that story made you want to tell a friend? 

Look at your recent social media posts. What made you share the latest article on your Facebook page? 

October 1 marked the 121st anniversary of US Postal Service’s Rural Free Delivery. In 1896, the US Postal Service began delivering mail at no-cost to those living in rural areas – a convenience previously reserved for those living in urban areas. As a result, business owners were given the opportunity to promote their products and services to a much broader audience and, in turn, generate more exposure and dollars for their businesses.

 

“Coaches who can outline plays on a black board are a dime a dozen. The ones who win get inside their player and motivate.” -Vince Lombardi

Pitching stories to position your organization as a thought leader is an important part of any communications strategy. Earned media opportunities provide great brand awareness and validate you as a trusted source.

“Disasters Don’t Plan Ahead, You Can.” That’s the theme for National Preparedness Month which is September. This is certainly timely in light of the recent hurricanes that plowed through Texas and Florida. We watched as city and state officials prepared citizens for the approaching storms.

How Chartwell Agency puts culture into the spotlight

Chartwell Agency was recently nominated in the Rockford Register Star’s “What Rocks in the Rock River Valley” competition in the category of “Best Organizational Culture (Small).” We’re proud of this nomination because we believe that establishing and maintaining a positive organizational culture is the most important thing we can do to impact organizational success.

It’s easy to equate the upcoming Labor Day holiday with an extra day off from work, family barbeques, community parades or taking that final trip before summer officially ends. The long weekend provides a holiday for individuals and families in the long gap between July 4th and Thanksgiving.

We are told time and again that “content is king” as a key strategy to make our company or organization websites the most user friendly and easiest to find when people search for goods and services.

Content includes everything from blogs to fully fleshed out sections of the website that explain the pertinent details about what you do. Another important piece of content is news about your company, and one of the best ways to double your efforts in publicizing that information is through a news release.

Unless you have been living under a rock, you’ve probably heard the next solar eclipse will make its way across the United States on August 21. Prime eclipse viewing will occur within a 70-mile-wide path that expands from Oregon to South Carolina. All other areas in the United States will have partial views of the eclipse.

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