Chartwell Insights

Unless you have been living under a rock, you’ve probably heard the next solar eclipse will make its way across the United States on August 21. Prime eclipse viewing will occur within a 70-mile-wide path that expands from Oregon to South Carolina. All other areas in the United States will have partial views of the eclipse.

Should you produce content for your owned outlets, such as blogs, or should you pitch your stories and content to news outlets and trade publications for greater earned media? The answer: YES.
Thought leadership is not about being known; it’s about being known for providing valuable insight that helps others. Regardless of industry, seniority or competition, you (and your brand) can become a thought leader by developing content that consistently benefits and educates others.

Relationships are crucial in any business, and the communication industry is no exception. Relationship- building earns trust, a key factor when it comes to helping an organization communicate its desired message. Whether it’s working with a client on a major announcement, helping them develop a social media calendar or leading a rebranding initiative, being able to communicate, listen, understand, trust and be “one step ahead” of your clients’ needs is the foundation on which great relationships are built.

Ten years ago, we used our mobile phones to talk to people. That seems so quaint now. With the birth of the iPhone in 2007, talking is just one of the things we use our phone for, and quite frankly, it’s way down on the list. Smart phones have become essential to our daily lives. Just think about all the things we can do with them now:

The road to success for your online presence begins with improving organic and local search engine optimization (SEO). If you have been actively marketing your business online, then you have probably heard all about SEO. If not, what is this crazy acronym and how can it impact my business? In either case, this blog discusses SEO and how it can help send more users (aka customers) to your website and generate new business.

We’re all saying it (as we do every year): “This year is going by so fast.” “I can’t believe we’re halfway through the year.” “Before you know it, we’ll be packing ourselves into parkas again.”

I started my first day here at Chartwell Agency on May 1 with a Monday morning staff meeting as one of my first to-do items. I was excited to interact with my new coworkers in the same space and start learning the day-to-day routine of our organization.

With coffee mug and notebook in hand, I took my seat in the conference room. I also had my phone with me. Then I looked around, slightly horrified that no one else in the room had a phone.

Everyone has, at some point in their career or personal lives, found themselves in a rut. Whether it’s the drudgery of a job at which you’ve been working for years, or simply the wear and tear of the daily grind, sometimes you need a jumpstart. The good news is that you can rekindle that sense of enthusiasm, purpose and passion without making a drastic change. By channeling your inner entrepreneur (yes, you have one!), you can find the shift in perspective that makes all the difference.

Whether you’re a recent college graduate entering the job market for the first time or a seasoned professional with years of experience under your belt, there is always an opportunity to improve and refine your personal brand. What does your personal brand say about you? Or more importantly, what do you want it to say? 


“Do what you do so well, that people can’t resist telling others about you.”  

-       Walt Disney



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