Chartwell Insights

Whether you’re a recent college graduate entering the job market for the first time or a seasoned professional with years of experience under your belt, there is always an opportunity to improve and refine your personal brand. What does your personal brand say about you? Or more importantly, what do you want it to say? 

 

“Do what you do so well, that people can’t resist telling others about you.”  

-       Walt Disney

 

Happy National Business Etiquette Week! I hope you’re celebrating by giving out nice, firm handshakes and remembering someone’s name when introduced. Observing proper business etiquette — having “people skills” — is thought to be more important that technical skills. A survey conducted by the Carnegie Foundation in 1918 – yes 1918 – is still cited in articles about business etiquette today. The study determined that 85 percent of job success depends on utilizing proper business etiquette.

In the early 1900s, Italian economist and philosopher Vilfredo Pareto noted that 80 percent of the land in Italy was owned by 20 percent of the population. With his curiosity piqued, he started looking around and noticed that 80 percent of his peas came from 20 percent of the peapods in his garden. The more he researched, the more central and universal this core 80/20 connection appeared to be.

I saw a phrase I had posted to my Facebook page some time ago which read:

“In golf, as in life, it is the follow through that makes the difference.”

That statement was made by the one and only Dr. Seuss, the famous author of children’s books.

As the links are in full swing with those of us trying to better our game, I thought how apropos this statement was whether you are a golfer, a professional mature in their years, a new college graduate going after their first career job or a busy parent trying to juggle it all.

The past two weeks have been a whirlwind of activity here at Chartwell Agency, but in the best way possible.

I am the official newbie here on staff, having joined the team May 1. The whirlwind I referenced has included learning new policies, procedures and systems, which is to be expected when starting any new job.

Comprehensive training is critical for any new employee, whether that person is joining a small or large organization. Depending on the size of said company, that training can range from a few days to a few weeks.

We are all in the business of marketing. Whether you are a recent college graduate seeking your first job or the president of a Fortune 500 company, we are constantly networking. Think about it, when you attend an event, talk on the phone, send an email, post on social media and even stop at the local pizza shop on your lunch break, you are networking with the people around you.

This week, an event planning crisis made headlines as hundreds of attendees at Fyre Festival, a luxury music festival that was scheduled to start on April 28 in the Bahamas, arrived at an unfinished campsite lacking food, water, transportation and security. The event, for which weekend ticket prices ranged from $1,000 to $12,000, was promptly cancelled amid chaos and ongoing reports of “trouble in paradise.”

Today, our attention span is lower than ever. Technology has created an information overload and easy access to just about anything has certainly played a major role in this decrease. Hey, look a squirrel! Just kidding! But seriously, think about this:

When it comes to your content marketing strategy, your most important objective is to focus on what matters most to your audience. Understanding your audience and their needs, and aligning them to your brand,  is key when it comes to building relationships and community, which is what content marketing is all about. This can be a challenge for organizations, especially when the goal is to increase sales and lead generation.

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