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Considering LinkedIn Marketing? Tips for Effective Engagement.

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Considering using LinkedIn for marketing is a wise decision, especially if your target audience includes professionals, B2B clients, or you are looking to build your personal brand in a professional context. LinkedIn has more than 900 million…
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Marketing for C-suite Executives

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You’ve worked your way up the corporate ladder. You’re likely responsible for overall strategy, providing deep insights on key business decisions to the CEO, leading M&A initiatives, or perhaps you are the CEO yourself. You are part…
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Manufacturing Matters: 5 Tactics to Use During Manufacturing Awareness Month

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Over the past two years at Chartwell, I’ve had the privilege of leading our economic development vertical. Along with that opportunity comes the honor of getting to know manufacturers and economic development engines across the country.Manufacturing…
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Website Best Practices for Economic Development Organizations

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Recently, we did a deep dive into the country’s 25 fastest-growing communities, specifically, how their chambers and economic development organizations represented themselves through their virtual front door: their websites. While each approached…
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Humans and AI: Enhancing Creativity and Innovation

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In an era of rapid advances in tech, artificial intelligence (AI) is emerging as a driving force poised to reshape the industries Chartwell specializes in and redefining the way we all live. From optimizing healthcare processes and promoting…
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Enter a New Geographical Market Successfully with these Marketing Tips

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Entering a new geographical market can be beneficial for sustained and enhanced business growth. However, as organizations seek to expand their footprint, they often encounter the challenge of effectively entering unfamiliar territories. As…
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SEO Audits as a Catalyst for Growth: What We’ve Learned in Conducting Them

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Getting visitors through your front door is vital to your business. Just as important is providing a virtual front door: your website. No matter the time that your customers are looking for you or where they might be, your website is ready…
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Top 5 Ways Digital Advertising Can Increase Your School’s Enrollment

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Whether you are in the marketing/communications department of a private or public K-12, a two-year community college, or a four-year college or university, your school's digital advertising strategy is a crucial part of your overall marketing…
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Top Video Ideas to Increase Views, Engagement, and Visits to Your Website

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In today's digital age, videos have become a powerful tool for businesses to boost their online presence and attract a wider – and highly targeted – audience. With the right content strategy leveraging videos on social media platforms and…
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AI in the Creative Industry

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The use of AI in creative work is all the buzz. My information channels have been filled with the excitement and demonstration of the new tools. Adobe, the leading software company for creatives, is equipping their products with new AI features…