,

Integrating Your Marketing and Fundraising Team’s Efforts

Chartwell Agency was recently invited to present two sessions at a conference for non-profit  fundraising professionals coordinated by the Northern Illinois Center of Non-Profit Excellence (NICNE). Our session, titles “Integrating the Efforts…
,

Every Great Strategy Starts with a Destination in Mind

In my previous blog post I “teased” the idea of changes coming from Chartwell Agency, and today, we officially launched those changes with new branding – including a new website and collateral – and an enhanced focus on our key service…

Be Prepared by Celebrating Awareness

Most of you likely have family members or friends who are nurses or teachers, and this week is a big time of recognition for them. Facebook or a similar social media platform likely alerted you to the fact that it’s  National Nurses Week…
, ,

Public Relations is Building Trust in the Finance Industry

There are many things to take into consideration when choosing a financial institution. Do they offer user-friendly mobile banking? Will someone help me set up my automatic bill pay?  What are the fees? Do they offer special savings accounts…
Content is King
,

Content Marketing: Quality Content is King

Content marketing has become an incredibly popular and effective marketing tactic for individuals and businesses alike, across all industries. Why? Because consumers are hungry for information, and they’re turning to search engines and social…
ROWE

Go with the ROWE

At Chartwell Agency, we are well-versed in the rapidly changing trends in communication. As a result, the integrated communications plans and strategies we develop for clients are very much considered “living” documents, and often change…
The 5 w’s of networking through associations.

The 5 w’s of networking through associations.

Eleven years ago, I participated in the American Bankers Association conference in Denver.  It was my first time at a trade show as a vendor, lobbying for visibility and the opportunity to professionally represent my company.  It was a five-day…
Marketing Puzzle
,

The puzzle of communications.

I think one of the greatest lessons I have learned as a creative is that what I do for a living is more than making things look good. It goes way beyond the subjective realm of aesthetics. It’s all very well to make something visually attractive…
You are Your Own Brand
,

Shaping a personal brand.

Branding is the art of shaping a perception – helping others think, know and feel something. We’re used to associating brands with companies, but the importance of personal branding is a relatively new concept. While big names like Oprah…
Enhancing the brand – it’s not just for clients anymore.

Enhancing the brand – it’s not just for clients anymore.

We take great pride and strides in ensuring we are listening to our clients (and potential clients) to understand their business challenges and developing strategic plans and implementing marketing tactics to address and exceed expectations…