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Capitalizing on News-Driven Topics Sets You Apart

Remember Super Bowl XLVII in 2013?  Like most, you probably don’t remember the opposing teams (Baltimore Ravens and San Francisco 49ers) or any details from the game (the 49ers won by the score of 34-31). Or even the halftime performer (Beyoncé).    But…
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Writing: Do It with Style

A few months back, our Office Manager Elizabeth Lazdins emailed me to say our Associated Press Stylebook online subscription was live and ready to be used. The word geek in me was tremendously excited. I quickly added the link to my website…

Are You Making the Most of Your Trade Show Experience?

With a solid marketing plan in place, businesses can leverage trade show attendance to help fill the sales funnel and increase revenue. To deliver a strong return on investment in attending trade shows, businesses should develop short-term lead…
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Is it Time to Consider a New Website? Answer These Four Quick Questions to Find Out.

Are you considering a new website, but not sure if now is the right time? You’re not alone. Knowing when to make an investment in website redesign can be overwhelming and intimidating. However, it is essential to remember why your website…
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Are Your Communications Integrated?

At  Chartwell Agency, we define a successful plan as one that employs a three-pronged approach involving a combination of earned, owned and paid opportunities. Like a three-legged stool, hitting from these three perspectives keeps your message…

MAC 2018 – Chartwell’s First National Show!

Well, we did it! We attended the MAC (Marketing Association for Credit Unions) 2018 Conference for the first time, representing Chartwell Agency. Fellow Chartwellian Emily Hartzog and I flew to San Diego, stayed in the Gaslamp District and…
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Healthcare and Color

Here at Chartwell Agency we have a strong focus on the Health Care industry. One area where we have a long relationship and seasoned expertise in is the independent and assisted living segment. As a designer, this segment presents a unique set…
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Integrating Your Marketing and Fundraising Team’s Efforts

Chartwell Agency was recently invited to present two sessions at a conference for non-profit  fundraising professionals coordinated by the Northern Illinois Center of Non-Profit Excellence (NICNE). Our session, titles “Integrating the Efforts…
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Every Great Strategy Starts with a Destination in Mind

In my previous blog post I “teased” the idea of changes coming from Chartwell Agency, and today, we officially launched those changes with new branding – including a new website and collateral – and an enhanced focus on our key service…

Be Prepared by Celebrating Awareness

Most of you likely have family members or friends who are nurses or teachers, and this week is a big time of recognition for them. Facebook or a similar social media platform likely alerted you to the fact that it’s  National Nurses Week…