The most loyal customers are the ones that love you. They chose you because of how you make them feel and that feeling is uniquely associated to your product, service, or organization. It’s almost impossible for a competitor to replicate or replace. For healthcare marketing professionals looking for ways to reach patients in a dynamic […]
Positive phrasing is positioning a statement more positively. It means removing negative words in favor of positive ones, offering options, and emphasizing positive outcomes and consequences.
We’ve all been there – realizing that the demands on your marketing department exceed your team’s availability– or capabilities – to meet those expectations. While we can anticipate peak seasons, if needs consistently outpace resources, it may be time to consider growing your marketing team by hiring or working with an agency. Here are some […]
Credit unions in high-growth modes often find themselves faced with an important question – is it time for a renaming and rebranding? Recent studies indicate that 20% of banks and credit unions in the U.S. have removed geographic indicators from their brand names in the past decade – a trend expected to continue. In this […]
Watching website design trends is critical to enhance your most valuable marketing tool. With the constant innovation in devices, changing user interface expectations, and evolving technology, a website requires constant time and attention. Here are some website design trends on which we recommend keeping an eye. Accessibility Websites have become places of expression, with flashes […]
Recruitment marketing is a hot topic on everyone’s mind. At the recent Illinois Society for Healthcare Marketing and PR (ISHMPR) and the Wisconsin Healthcare PR and Marketing Society (WHPRMS) annual conferences, Chartwell was able to connect with friends in healthcare to hear firsthand some of the most pressing issues facing marketing departments. While representation was […]
At Chartwell Agency, we do more than design and develop beautiful websites – we also write the website copy. Why? Writing website copy is a specialized style of marketing content development that is part science, part artform. Understanding the user experience, following best practices for consistent content presentation, telling a story, and driving a call to action across multiple display variables represent just a few of the challenges for web copywriters. Here are a few tips to write website copy that really works.
Great organizational leaders do it frequently and effectively. All employees need it. Positive corporate cultures thrive on it. To what am I referring? Giving employee recognition and praise. While we know that receiving praise for a job well done costs nothing and fuels excellent work, many leaders haven’t mastered the fine art of giving meaningful […]
Education marketing is a challenge, whether it’s for a large public school district or a small private college. The pandemic changed the world, and education has felt that change acutely in both its classrooms and marketing plans. As we emerge into something that feels post-pandemic-ish, here are three education marketing trends to get your education […]
It’s all about the Super Bowl ads! Some people watch the actual game, but for many of us in the marketing biz, the Super Bowl is, well, the Super Bowl of advertising. With big budgets and even bigger ideas, the world’s leading brands duke it out for their share of your advertising attention. Each year, […]